Sun Moon Rising Launches World’s First Astrology-Inspired Wine Brand
NEW YORK, Sept. 17: Sun Moon Rising, the world’s first astrology-inspired wine brand, launched today unveiling its founding collection online. Created by certified sommelier Kate Webb, the brand offers 12 distinct wines sustainably sourced, handcrafted, and purposefully curated to embody the unique characteristics of its corresponding Zodiac sign. Sun Moon Rising aims to reimagine the way consumers experience wine, expertly fusing the arts of astrology and winemaking to elevate every occasion.
Female-owned and committed to sustainability, Sun Moon Rising champions New York as an emerging wine region. The brand is dedicated to producing premium, high-quality wines in collaboration with award-winning winemakers, local vineyards, and astrologers to bring its cosmic vision to life.
Webb’s passion for creating unique wine experiences began in New York City’s top Michelin-starred restaurants, where she honed her craft as a Wine & Spirit Education Trust (WSET) Certified Sommelier. When the COVID-19 pandemic struck, it sparked her entrepreneurial spirit. “This led me to the surprising realization that no wine brand catered specifically to the 12 Zodiac signs,” stated Webb. “By blending astrology and winemaking, we’re giving people a personal and meaningful way to connect with wine—fostering community, creating deeper connections, and enhancing every celebration.”
Sun Moon Rising upholds organic practices, labor ethics, and small-batch production. In collaboration with New York’s Heron Hill Winery, the brand ensures these values are integral to its winemaking process. Additional product details include:
Aries Syrah: Full-bodied with bright acidity. Raspberry jam, cloves and black pepper.
Varietal: Syrah; Appellation: New York; Alcohol: 12.9%
Taurus Merlot: Soft and bold. Round bodied and smooth finish. Vanilla, rose, and violet. Varietal: Merlot; Appellation: New York; Alcohol: 12.6%
Gemini Bubbly Rosé: Crisp and refreshing. Bright acidity. Strawberry and watermelon. Varietal: Blaufränkisch; Appellation: Finger Lakes; Alcohol: 12.5%
Cancer Still Rosé: Dry and refreshing. Strawberry, raspberry and watermelon. Varietal: Cabernet Franc; Appellation: Finger Lakes; Alcohol: 11.9%
Leo Bubbly Red: Aromatic and refreshing. Slightly off-dry. Pomegranate, red currant and raspberry. Varietal: Red Blend; Appellation: Finger Lakes; Alcohol: 11%
Virgo Riesling: Dry and aromatic. Bright acidity. Peach and lemon drop. Varietal: Riesling; Appellation: Finger Lakes; Alcohol: 11.9%
Libra White Blend: Dry, floral, complex and balanced. Peach, honey, lychee and pear. Varietal: White Blend; Appellation: Finger Lakes; Alcohol: 11%
Scorpio Orange: Dry, intricate and aromatic. Orange peel and underripe banana. Varietal: White Blend; Appellation: Finger Lakes; Alcohol: 10.6%
Sagittarius Cabernet Franc: Smoky, earthy, bold. Medium body with a long finish. Cherry, raspberry, black pepper and eucalyptus. Varietal: Cabernet Franc; Appellation: Finger Lakes; Alcohol: 12.8%
Capricorn Bubbly White: Dry, aromatic and refreshing. Gooseberry, pineapple, Asian pear and spiced ginger. Varietal: Vidal Blanc; Appellation: Finger Lakes; Alcohol: 12.3%
Aquarius Chilled Red: Dry, juicy, light bodied and fresh. Blackberry, mint and currant. Varietal: Red Blend; Appellation: Finger Lakes; Alcohol: 11.9%
Pisces Chenin Blanc: Refreshing, crisp and balanced. Pear, apple, orange peel, lemon. Varietal: Chenin Blanc; Appellation: North Fork of Long Island; Alcohol: 12.8%
All wines are priced at $29.99 a bottle and can be purchased online at sunmoonrisingwine.com and at select retail locations across New York.
For media inquiries, partnership, and wholesale questions, please contact Lexie Smith at lexie@growthmodeagency.com.
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About Sun Moon Rising Wine
Sun Moon Rising blends the art of astrology and winemaking to create the world’s first astrology-inspired wine brand. Co-founded by New Yorker and certified sommelier Kate Webb, the brand sources its wines from award-winning, sustainable vineyards across New York and is deeply committed to promoting the region’s emergence as a premier destination for wine lovers. Proudly female-owned, low-intervention, and sustainable, Sun Moon Rising is on a mission to redefine the way consumers engage with wine, delivering a cosmic connection in every glass. The wine is available at various retail locations across New York and is available online at sunmoonrisingwise.com
